Organization Schema Generator
Build valid Organization JSON-LD structured data. Include name, logo, contact information, address, and social profiles. Google uses this to power the Knowledge Panel and business rich results.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization"
}
</script>About Organization Schema Generator
Organization schema is the JSON-LD Google uses to build the Knowledge Panel — the box that appears on the right side of search results when someone searches your organization's name. It ties together your brand's name, logo, official URL, contact information, physical address, and social profiles into a single canonical entity. This generator produces valid Organization JSON-LD ready to paste into your homepage's <head>.
The sameAs field is particularly valuable — listing your official social profiles (LinkedIn, X, GitHub, YouTube, etc.) helps Google connect your organizational identity across the web. Useful for SaaS companies establishing brand presence, agencies with local SEO needs, publishers with multiple content channels, and non-profits with donation/support pages. Organization schema should only appear on your homepage, not every page — Google reads it site-wide from a single canonical source.
How to Use
Fill in your organization's name, URL, and logo — these are the most important fields for Google's Knowledge Panel.
Add contact info (email, phone) for a contactPoint entry.
Fill in as much of the postal address as applies — great for local SEO.
Add social profile URLs one per line under 'sameAs' — LinkedIn, Twitter/X, Facebook, YouTube, etc. Google uses these to connect your identity across the web.
Copy the <script> tag into your homepage's <head> (once — not on every page).
Frequently Asked Questions
Where should Organization schema go?
On your homepage only, ideally. Do not duplicate it on every page. Google's crawlers connect the Organization signal at the site level; putting it everywhere creates noise.
What is sameAs?
A property that lists other URLs that represent the same entity — typically your official social profiles. Google uses sameAs to disambiguate similarly-named organizations and populate the Knowledge Panel with the right social links.
Should I include a phone number if I do not want calls?
Skip it. Only include the phone number if you actually want people to call. If you list a support email that is public, do include it — Google gives higher trust to contactable businesses.
Is Organization schema better than LocalBusiness?
Use LocalBusiness if you have a physical storefront users visit. Use Organization for everything else — SaaS, agencies, media sites, non-profits. LocalBusiness supports opening hours, geo coordinates, and rich physical-business data.